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Monday, January 11, 2010

Join the dark side with Adidas Originals

The global streetwear icon collaborates with Star Wars for a unique Spring/Summer 2010 collection. For all Star Wars fans out there, hear us out. Global streetwear icon Adidas Originals has just launched their unique collaboration with the Star Wars brand, bringing you a stellar Spring/Summer 2010 collection with characters infused into their footwear and apparels.

The Star Wars collection features limited edition and mass distribution pieces for men, women and kids. Find classic Adidas Original track tops and legendary sneaker styles being represented by characters and scenes from the highly successful saga. The collection is now available at Adidas Originals concept stores and Sole What at The Gardens, Mid Valley City. May the force be with you in getting this very exclusive pieces before they get sold out!

Sunday, January 10, 2010

Megan Fox strips for Armani


Sultry seductress Megan Fox's sexy advertisements for Emporio Armani underwear have been unveiled. Back in October, the designer label announced that the smoking hot Transformers star will be the new face - or should we say body? - for Armani's Emporio Armani Underwear and Armani Jeans campaigns. Joining the likes of football hunks Cristiano Ronaldo and David Beckham, Hollywood's hottest and most overexposed siren strips down for Armani Underwear's latest ad campaign shot back in October. Replacing Victoria Beckham, Megan's visage will adorn billboards and magazine pages cities like New York, L.A., London, Milan, Rome, Paris and Tokyo in the coming months. In fact, Armani has also revealed that the 24-year-old actress may participate at in-store events to promote the campaign. Here are the shots fresh from her steamy shoot with photographer team Mert Alas and Marcus Piggott. Enjoy!






Saturday, January 2, 2010

Lexus LFA


When Lexus's marketing bods saw Alan Partridge behind the wheel of one of their cars they must have choked on their custard creams. It was DEFCON 1 in the boardroom. The LFA is no boredom bus, its an undiluted, heart-stopping supercar. Made from ultra-light carbon fibre, its powered by a 4.8 litre V10 that will take it over 200mph and on to the top of every petrolhead's most wanted list

Friday, January 1, 2010

Astro Paints a Pretty Picture

Astro is leaping ahead with Malaysia's first ever HD broadcast and we are darn well pleased. And so will be the bulk of HD telly manufactures enjoying the new influx of Malaysians gearing up for clarity-bursting goodness. The new service, Astro B.yond, is a staggered launch with the first HD feeds beaming to homes since 18th December 2009. The initial phase will also see a new Electronic Programming Guide ( EPG) introduced to help boost experience. Broadcasts will run in 1080i and if not achievable, at least 720p. Audio quality will improve too with Dolby 5.1 surround sound on board. Just make sure your telly has HDMI support

Existing Astro customers will get to enjoy the B.yond HD broadcast for an additional service fee of RM20 per month with a commitment of 12 months. The payment will include a new B.yond decoder, new smart card, new satellite dish, HDMI cable, new remote control and free set-up installation fee.

Wednesday, December 23, 2009

Schumacher to race for Mercedes in 2010

German firm welcome back their former 'apprentice'

After weeks of speculation Mercedes confirmed on Wednesday, December the 23rd, that Michael Schumacher will make a comeback to race for the team next season alongside fellow German Nico Rosberg.

Schumacher, who retired at the end of 2006, has signed a deal that will see him return to the Formula One grid at the age of 41, bidding to add to his record tally of 91 wins and seven world titles.

It follows a planned comeback earlier this year for Ferrari - the team with which he won his last five drivers’ championships - to replace the injured Felipe Massa. Those plans had to be abandoned because of a neck injury from a motorbike accident.

Now fully fit, Schumacher will revive his relationship with Mercedes, a company with whom he had close ties earlier in his career. The German carmaker recently purchased the 2009 title-winning Brawn GP team, retaining team principal Ross Brawn, who previously helped lead Schumacher to title glory at Benetton and Ferrari.

"Mercedes GP Petronas represents a new challenge for me both in a sporting and a personal context,” said Schumacher. “It is a new chapter in my racing career and I am really looking forward to working with my old friend Ross Brawn and my companions from my days with the Mercedes Junior Programme.

“I am convinced that together we will be involved in the fight for the Formula One World Championship next year and I am already looking forward to getting back onto the race track. For me, this partnership closes the circle. Mercedes supported me for so many years when I began my Formula One career and now I can hopefully give something back to the brand with the star."

Ross Brawn commented: "I am delighted that we can confirm today that Michael will make his much-anticipated return to Formula One next year and drive for our Mercedes GP Petronas team. As seven-time world champion, Michael's outstanding record in Formula One speaks for itself and I am looking forward to working with him again.

“With the completion of our driver line-up, I believe that we now have the most exciting partnership in Formula One with Michael and Nico, who provide the perfect mix of talent, experience, speed and youth. We can now turn our full attention to the preparations for the new season and everyone at Mercedes GP Petronas is extremely excited about the challenge ahead.”

Explaining Schumacher’s previous Mercedes relationship, Norbert Haug, Vice-President of Mercedes-Benz Motorsports, added: "In April 1991, when I had been in charge of the Mercedes-Benz Motorsport programme for just six months, Michael was standing beside me on the balcony one evening. Without the slightest doubt, he said in a low voice: ‘It's about time that I got into Formula One’. Michael had just turned 22 years of age and four months later, he made his debut at Spa in a Jordan. Mercedes-Benz helped him to this point and the rest is history: seven world championship titles, more than any racing driver, 91 Grand Prix wins, more than any racing driver. Michael has more of everything than every other driver.

“As part of the Mercedes Junior Programme, Michael had raced in Group C sports cars and competed in a few DTM races. Ross Brawn, then our opponent at Jaguar, quickly realised Michael's talent and they went on to win all seven of his drivers' world championship titles together at Benetton and Ferrari. Our sporting ambition has always been that Michael should drive again where his professional career had started and Michael knew that. We often joked about it after the races and discussed the prospect seriously several times during the last 14 years in Formula One. It didn't happen in 1995, it didn't happen in 1998 and it didn't happen in 2005. I am delighted that it will now happen in 2010. I am very much looking forward to working with Michael and everybody at Mercedes-Benz and Daimler extends a very warm welcome to our 'apprentice' of 19 years ago. That apprentice is now the most successful racing driver of all time."

Thursday, December 17, 2009

Harimau Malaya

They were not even listed as medal-contenders in the first place, yet our national men’s football team – the Harimau Malaya – went on and fought against all odds to deliver the country’s first ever SEA Games men’s football gold medal in 20 years. It gave something for us Malaysians to celebrate, as it has been far too long since something this exciting happened to our football scene.

In conjunction with the outstanding achievement, Nike (http://www.nikefootball.com.my) has just erected special walls at their flagship stores in Mid Valley and Pavilion, Kuala Lumpur for all Malaysians out there to convey their personal messages to our victorious national football team.

However, these walls are not going to be around for too long though before they are presented to the team. So make your way to either outlet to show how proud you are with the boys' achievement in SEA Games 2009. Malaysia Boleh!

Tuesday, December 15, 2009

Boeing's Dreamliner

Watched by hundreds of cheering workers from the aircraft factory, Boeing’s 787 Dreamliner took to the skies for the first time at an airfield near Seattle, in a long-delayed test flight for a plane viewed as a breakthrough due to its lightweight design, hi-tech composition and fuel efficiency.

At 10.30am local time, the plane, painted in blue and white Boeing livery, lifted off smoothly in damp conditions. But the flight, which was due to last four hours, was brought to an end an hour early when persistent rain swept through the area. Flown by Boeing's chief test pilot, Mike Carriker, the 787 was flanked by two T-33 military reconnaissance aircraft and was filled with equipment to measure its performance, efficiency and safety.

In a rare show of solidarity, Boeing's European rival, Airbus, paid tribute to the US company and promised robust competition: "Airbus congratulates the people of Boeing on this important achievement in their history."

About half of the 787 is built from carbon and titanium composites, rather than the aluminium used for the majority of commercial airliners. Its lightweight design has allowed Boeing to promise tens of millions of pounds of savings on fuel and maintenance to its customers. Boeing has received orders for 840 aircraft, including advance sales to British Airways, Virgin Atlantic and Monarch Airlines, and the plane is viewed as crucial to Boeing's success in its commercial rivalry with Europe's Airbus.

"It's only the second time in the history of aviation that the materials with which aircraft are built have fundamentally changed," said Wolfgang Demisch, a New York-based consultant on aerospace finance. "They went from wood and fabric to metal. And now from metal to composites."

Conceived in 2003, the 787's journey to its first flight has been a turbulent one. The test was two-and-a-half years late after a series of technical hold-ups, strikes and problems with suppliers. At one stage in the highly delicate process of assembly, progress was hampered by a tiny disparity of 0.3 inches at the connection between the plane's cockpit and fuselage sections. More recently, engineers have struggled with a shortage of bolts and with a stress tests on a joint between the wing and the body.

A mid-size plane, the 787 will carry about 250 people on long-haul routes of up to 8,200 nautical miles – covering London to Jakarta in one hop. It will use 20% less fuel than more conventional aircraft.

The Dreamliner faces a further 10 months of tests to obtain full certification of its air worthiness before deliveries to airlines can begin. If all goes to plan, the first deliveries could take place at the end of 2010.